Mark Cuban serves it up at Dairy Queen
Scot Kojola, MBA1/MAAS
Issue date: 1/21/02 Section: Sports
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When asked about his experience, Cuban stated that this event reinforced his belief that the customer is most important. He praised Dairy Queen and the manager of the Coppell, TX store Parrish Chapman, “You have to understand your customers and learn to get better as a business. This is part of the point I was trying to make with the NBA.” He added, “I’d love to send Parrish up to the NBA to have him give them a lesson in exactly how to communicate. When anybody needed to interact with Parrish, he was right there to answer the questions. That’s the way you run a business. If Parrish just went up there and just took a look, we’d be a lot better off.”
Also, he believes in giving back to society. Cuban said that he will match the $500,000 fine with contributions of $375,000 to cancer research in the names of Joy Nelson (the wife of Mavericks’ coach, Don Nelson) and Norris Curtis, and $125,000 to MPS in the name of $125,000.
Some of you may ask who Mark Cuban is? Mark grew up in Dallas and went to Indiana University. After graduating, he started a technology-consulting firm without knowing even how to use a computer. After seven years, he sold the firm to CompuServe for $30 million. One day while he was enjoying his new fortune with his buddy from college, he wished that he could watch and/or listen to every Indiana basketball game from his home in Dallas. From this idea, he founded Broadcast.com. He later sold this to Yahoo!, and pocketed a nice $2 billion. With his second fortune made, he started to live the lifestyle of his dreams. He bought a Gulf Stream 5, the fastest corporate jet available, for $41 million on the Internet, the largest single purchase ever using the Internet. Also, he bought the Dallas Mavericks for $280 million.
When asked what makes him successful, he replied, “Shouldn’t, shouldn’t, shouldn’t – is usually an indicator that I’m doing something right.”
Also, he believes in giving back to society. Cuban said that he will match the $500,000 fine with contributions of $375,000 to cancer research in the names of Joy Nelson (the wife of Mavericks’ coach, Don Nelson) and Norris Curtis, and $125,000 to MPS in the name of $125,000.
Some of you may ask who Mark Cuban is? Mark grew up in Dallas and went to Indiana University. After graduating, he started a technology-consulting firm without knowing even how to use a computer. After seven years, he sold the firm to CompuServe for $30 million. One day while he was enjoying his new fortune with his buddy from college, he wished that he could watch and/or listen to every Indiana basketball game from his home in Dallas. From this idea, he founded Broadcast.com. He later sold this to Yahoo!, and pocketed a nice $2 billion. With his second fortune made, he started to live the lifestyle of his dreams. He bought a Gulf Stream 5, the fastest corporate jet available, for $41 million on the Internet, the largest single purchase ever using the Internet. Also, he bought the Dallas Mavericks for $280 million.
When asked what makes him successful, he replied, “Shouldn’t, shouldn’t, shouldn’t – is usually an indicator that I’m doing something right.”
