Admitted students: Welcome to the Ross School of Business
Gene Anderson, Associate Dean for Degree Programs
Issue date: 4/3/06 Section: Administration
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Welcome
We are thrilled to have so many admitted students here this weekend.
Welcome to each and every one of you!
Your visit comes at a pivotal moment in our School's history.
And I am not just talking about our new digs. Although I think we are all enjoying the new spaces we've inherited from Executive Education and the Executive MBA program, the real excitement around here is that these facility upgrades are just part of a coordinated strategy to move us forward on a variety of fronts.
Leading in Thought and Action
You see, several years ago we set the goal of establishing a sustainable position as one of the world's premier business schools. To do so, we devised a strategy aimed at making us the number one choice for a particular set of students, faculty, staff, and recruiters.
If you've been visiting our website and reading our brochures, you've probably seen the tagline by now - "Leading in Thought and Action".
Believe it or not, this is really much more than just a slogan or advertising copy. It is a positioning statement that captures the essence of our strategy. It summarizes what we view as our objective as well as how we aim to achieve it. More importantly, it guides what we do around here whether we're planning long-term investments or making day-to-day decisions in the trenches. It's our 'battle cry.'
The 'Leading' part refers to our objective. Where students are concerned, this means our goal is to develop leaders. At the end of the day, we want Ross graduates that will have a significant impact on business and society. Ultimately, our success is really about whether the ideas that come out of our community make a difference in the world, what you do with your lives, and how well the work we do together prepares you for the journey ahead.
My guess is that you have probably heard peer schools talk about developing leaders, too. It is a natural goal for a top business school. After all, who wants to be known for developing followers? ("Following in Thought and Action" just isn't as catchy).
We are thrilled to have so many admitted students here this weekend.
Welcome to each and every one of you!
Your visit comes at a pivotal moment in our School's history.
And I am not just talking about our new digs. Although I think we are all enjoying the new spaces we've inherited from Executive Education and the Executive MBA program, the real excitement around here is that these facility upgrades are just part of a coordinated strategy to move us forward on a variety of fronts.
Leading in Thought and Action
You see, several years ago we set the goal of establishing a sustainable position as one of the world's premier business schools. To do so, we devised a strategy aimed at making us the number one choice for a particular set of students, faculty, staff, and recruiters.
If you've been visiting our website and reading our brochures, you've probably seen the tagline by now - "Leading in Thought and Action".
Believe it or not, this is really much more than just a slogan or advertising copy. It is a positioning statement that captures the essence of our strategy. It summarizes what we view as our objective as well as how we aim to achieve it. More importantly, it guides what we do around here whether we're planning long-term investments or making day-to-day decisions in the trenches. It's our 'battle cry.'
The 'Leading' part refers to our objective. Where students are concerned, this means our goal is to develop leaders. At the end of the day, we want Ross graduates that will have a significant impact on business and society. Ultimately, our success is really about whether the ideas that come out of our community make a difference in the world, what you do with your lives, and how well the work we do together prepares you for the journey ahead.
My guess is that you have probably heard peer schools talk about developing leaders, too. It is a natural goal for a top business school. After all, who wants to be known for developing followers? ("Following in Thought and Action" just isn't as catchy).
