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Exploring the New Travel Study Electives

Erica Graham

Issue date: 10/27/08 Section: Inside Ross
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Over the summer, the Dean's office and the William Davidson Institute put into place two exciting new electives for MBAs. These courses, each focused on different regions, have been selected with the objective of exposing Ross students to global business. According to Dean Valerie Suslow, a champion of these courses, "an important component of being a global business school is training the next generation of business leaders to operate in today's global marketplace," and the faculty hopes that these courses help to achieve just that. Also, according to Suslow, the school is hoping to expand these electives to many more countries, based on the success of these classes. Below, find a first-look interview with each of the course professors to find out more about these electives.
Class Title: Bridging in the Globalized World - Turkey and the European Union.

Interview conducted with Jeffrey Sanchez-Burks, an Assistant Professor in the M&O Department and Faculty Associate at the William Davidson Institute.

Why Turkey?

Turkey and Istanbul specifically serve as a bridge between East and West, a culture and growing market economy that illustrate fundamental issues in bridging the BoP to the ToP, traditionalism and cosmopolitanism, growth and sustainability. So our deep-dive analysis of Turkey's bid for membership into European Union will bring to light an array of issues including: cross-cultural management, global leadership, brand management in emerging economies, the effect of potential radical shifts in monetary and regulatory policy on local markets and foreign investment, the diffusion of green technologies, and so on. Turkey is the point of focus, as it exists as a microcosm of the currents that are in play throughout the globalizing marketplace. This class exists to bring to the table a country distinct from East Asian and India to discuss as we think about globalization.

What was the impetus for this global focused class?

The Dean's office and the WDI were visionary in seeing the real need to offer our MBAs the opportunity to experience first hand current issues related to globalization. When the Deans asked faculty to submit proposals for a travel-study course, I saw this as great opportunity to offer one of my dream courses in which MBAs have the opportunity to develop their global leadership skills, network with business leaders and MBAs abroad, and provide new knowledge on a topic near and dear to their hearts.
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